Preserve Substance

Preserve substance; modify form; know the difference. Substance is enduring, form is ephemeral. Success follows those adept at preserving the substance of the past by clothing it in the forms of the future. The closest thing to a law of nature in business is that form has an affinity for expense, while substance has an affinity for income.  - Dee Hock

..... Heck with P's and Q's; mind your S's and F's.