Being a Needle

When you are a needle, and you want to get the word out, don't start by jumping into haystacks. – Robert May (posts at businesspundit.com)



This one really got me to thinking about selling (a product or even yourself). When we wrote our book on trail riding we sold a lot more books in feed stores than we did in bookstores. In a bookstore we were a needle in a haystack. In a feed store we were a spear. We all start out as needles. You can jump into a haystack if you want but you had better work to make yourself into a pitchfork.