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Saturday, September 22, 2007

Instinctual Acceptance

If a man is offered a fact which goes against his instincts, he will scrutinize it closely, and unless the evidence is overwhelming, he will refuse to believe it. If, on the other hand, he is offered something which affords a reason for acting in accordance to his instincts, he will accept it even on the slightest evidence. The origin of myths is explained in this way. - Bertrand Russell



Understanding this knowledge will help you figure out how to get your people to accept change.

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