Augmented Post

Sometimes I have more to say. Here's a post from the past - expanded.

Price Isn't Everything
Maybe the reason it seems that price is all your customers care about is...... that you haven't given them anything else to care about. – Seth Godin

This thought can be applied to a lot more than customers. The next time you find yourself thinking "All they care about is my.......", remember this line.

My father went into the lumber yard bussiness in 1962 with the idea of expanding. The nearest competitor was just down the street and was much bigger with a lot more customers. He wanted some of them.

One of the vendor's salesmen told my dad "You don't want his customers - they are the kind of customer that wants cheap stuff." The guy down the street specialized in cheap stuff. He sold the cheapest two by fours in town and his customers delighted in finding those that wouldn't break in half if you picked up one end.

There are those that want the cheapest - they will abandon you for a penny. You don't want them. If you have a new product you may be tempted to price it cheap in order to make sales. If you do you will get that kind of customer - you don't want them. It is better to offer the best product you can; price it reasonably; give exceptional service. That way you will get "good" customers who know that value is more important than price. There are customers you do not want.